Geoff Goodwin is an Associate Professor of Psychology at the University of Pennsylvania. His research spans a variety of topics concerning thinking, reasoning, social cognition, and moral judgment. It aims to answer such questions as: Do people think of their moral beliefs as objective facts or subjective preferences? What underlies people’s desire to punish wrongdoers? What role does moral character play in guiding the global impressions we form of other people? The main goal of this research is to understand the basic psychological processes that underlie people’s moral judgments and reasoning processes, and to do so in a way that unites conceptual analysis with modern empirical methodologies.